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5+Years in digital marketing
₹6L+Monthly campaign budget · HZY
3.4×ROAS achieved · HZY
Professional summary
Digital marketer with over five years of experience and an MBA specialising in Digital Marketing. Experienced in creating campaigns, optimising online presence and delivering measurable results to support business growth, with a focus on long-term development and adapting to new trends.
Experience
Dec 2025 – OngoingOffline
Digital Marketing Manager
HZY Clothing (Clothing Brand)
Managed paid campaigns with ₹6L+ monthly budget across Google Ads (Search, Performance Max, Shopping, Demand Gen) and Meta Ads (Sales, Traffic, Engagement) using bidding strategies like maximize conversions, tCPA, and tROAS, achieving up to 3.4x ROAS.
Conducted keyword research, audience targeting, and ad copy testing to improve CTR, Quality Score, and conversion rates. Built product catalog ads and remarketing campaigns, also designed ad creatives through Canva.
Managed and optimized Google Merchant Center product feeds, including product titles, labels, attributes, feed health monitoring, and resolving disapprovals to improve Shopping Ads performance and product visibility.
Executed end-to-end SEO strategies including keyword research, schema, on-page, off-page and technical SEO. Also worked on AEO (Answer Engine Optimization) to improve visibility across AI- driven search platforms.
Built and managed Shopify website from scratch, including e-commerce setup, product uploads, SEO-friendly URLs, site speed optimization, and website structure improvements.
Implemented WhatsApp API and email marketing automation, creating end-to-end customer communication and lead nurturing workflows.
Managed brand presence across Instagram, Facebook, LinkedIn, and Pinterest, developing content calendars, campaign strategies, influencer collaborations and performance reports to drive engagement and growth.
Nov 2023 – Dec 2025Remote
Digital Marketing Specialist
Alankrit Weaves / WeInd Provider Solutions
Created SEO friendly e-commerce website along with pixels, console and analytics integration.
Conducted market research of target audience, industry trends and competitors.
Created various paid campaigns, budget – 80 to 90K per day for Google Ads and Meta Ads (search, shopping, p-max, demand gen, traffic, sales and leads).
Researched keyword for SEO meta, schema markup, permalinks through SEMrush and Google Ad tools for better organic growth.
Managed social media profiles, developed content calendar and marketing report through various tools.
Researched and developed marketing strategies for premium branding.
Integrated AI automation across various social media for better customer relationship management.
Designed well researched and trending creatives for social media, branding and ad copy.
Built the corporate website, performed SEO, and created social media content.
Wrote healthcare/BPO blogs and managed LinkedIn presence.
Developed WordPress e-commerce website, designed creatives, managed social media.
Executed SEO (On/Off Page, Technical) and performed competitor research.
Created the agency website and supported branding & marketing strategy.
Managed social media channels and carried out On/Off Page SEO.
Nov 2022 – Nov 2023Remote
Digital Marketing Executive
Care With Heart
Optimized website performance including organic traffic, bounce rate and conversion rates by improving user experience and valuable data.
Created multiple paid campaigns for google ads (search, display and p-max) and meta-ads (traffic, engagement, leads and sales).
Performed A/B testing, competitor analysis & creating strategies for various paid campaigns.
Optimized client’s GMB including local targeting, content posting & keyword optimization.
Worked on clients’ websites including API integration, short code, meta field & user experience.
Collaborated with various teams to create SEO friendly website’s contents and social media graphics.
Mar 2021 – Oct 2022Hybrid
Digital Marketing Executive
CLAT Gurukul
Created SEO friendly content for various social media channels and website.
Developed institute’s website including keyword research and complete SEO (on-page, off-page, backlinks and local SEO)
Planned and conducted marketing research and competitor analysis of the institute.
Designed graphics for various social media platforms including paid ads.
Prepared content calendar and provided creative ideas for content marketing.
Planned, scheduled, executed new marketing campaigns through social media management tools.
Created and optimized meta-ads for institute’s courses and test series.
Internships
June 2023 – Dec 2023Remote
Digital Marketing Intern
Success Ladder Technology
Conducted thorough research on client’s industry-related topics.
Created well-researched SEO friendly content for social medias and websites.
Designed and executed social media creatives on various platforms.
Managed and optimized multiple Facebook pages and Meta ads for the clients.
Researched trending keywords and hashtags for social media platforms and content marketing.
Collaborated with other teams for making trending content marketing and graphics designing topics.
Prepared research reports weekly as per the routine overview of the engagement.
Analysed competitor’s platforms and prepared strategies in accordance with the findings.
Dec 2022 – Feb 2023Hybrid
Digital Marketing Intern (Team Leader)
Digital Gyani
Managed social media accounts for clients, including SEO friendly content creation, scheduling and analysing engagements and metrics.
Managed and optimized multiple GMV of various clients including local and state-based location.
Assisted in implementing SEO strategies, including keyword research, on-page, off-page, and link building.
Guided, supported and assigned tasks to other interns and keeping an eye on their performance.
Designed various client’s website as well as complete SEO (on-page, off-page and backlinks).
Conducted market research and competitor analysis to inform strategic decisions.
Implemented paid advertising campaigns across various platforms, such as Google Ads and facebook ads.
Collaborated with senior team members to develop strategies and campaign for clients.
Generated regular reports detailing campaign performance, insights, and recommendations for improvement.
June 2022 – Aug 2022Remote
Social Media Marketing Intern
Travel with Love
Developed engaging content for various social media platforms including Instagram and facebook.
Assisted in planning, execution and optimization of various social media campaigns.
Developed appealing graphics for social media platforms as well as multiple paid ads.
Optimized social media profiles and pages with research keywords, descriptions and user interface.
Worked with various teams including digital marketing and sales to align with overall marketing activities.
Jan 2022 – Mar 2022Remote
Digital Marketing Intern
Corizo
Designed graphics through canva for various platforms including social media channels and website.
Created content for multiple digital channels such as social media, blogs and website.
Conducted research on target audience, industry trends and competitors.
Worked on the keyword research for website optimization and SEO contents.
Managed social media accounts by scheduling posts, engaging followers and preparing content calendar.
